Privacy Policy

Privacy Policy

This Privacy Policy describes how LifeMedUSA.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, would like more information about our privacy practices, or wish to file a complaint, please contact us by email at support@lifemedusa.com.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” Below is a breakdown of the Personal Information we collect and the purpose for each collection:

Device Information

• Purpose of Collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of Collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for Business Purpose: Shared with our processor Shopify.
• Personal Information Collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

• Purpose of Collection: To provide products or services, process your payment, arrange for shipping, send invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and, when in line with your preferences, send relevant product or service offers.
• Source of Collection: Collected directly from you.
• Disclosure for Business Purpose: Shared with our processor Shopify.
• Personal Information Collected: Name, billing address, shipping address, payment information (including credit card details), and phone number.

Customer Support Information

• Purpose of Collection: To provide customer support.
• Source of Collection: Collected directly from you.

Minors

The Site is not intended for individuals under the age of 14. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We may share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.
• We use Shopify Audiences to help us show ads on other websites with our advertising partners to potential buyers who have purchased from other Shopify merchants and who may be interested in our offerings.

For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page at: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
  Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Under the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

• Your consent;
• The performance of a contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

We retain your Personal Information for our records unless and until you request us to delete this information. For more details on your right of erasure, please see the ‘Your Rights’ section below.

Automatic Decision-Making

We do not engage in fully automated decision-making that has a legal or significant effect on you using customer data. However, our processor Shopify may use limited automated decision-making to prevent fraud.

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you wish to exercise these rights, please contact us using the contact information provided above.

Your Personal Information will be processed initially in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you wish to exercise these rights, please contact us using the contact information above. If you wish to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

Cookies are small pieces of data stored on your device when you visit our Site. We use different types of cookies, including functional, performance, advertising, and social media cookies. Cookies enhance your browsing experience by remembering your preferences (e.g., login details, language selection), and provide us with data on how visitors interact with the Site.

You can manage and control cookies via your browser settings. For more information, visit: www.allaboutcookies.org.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons.

Complaints

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority.